Dec 12 2010
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RIM is in trouble - A case study in customer adoption and losing it.
An analysis of RIM’s predicament, making the case that the Blackberry market share started shifting over 2 years ago, but this was masked by good top-line results, largely from users upgrading their phones to new models introduced in 2009. This is the classic death spiral where the company is on the wrong side of a market shift, and he proposes two remedies: 1) stabilize your existing market with innovations specifically differentiated for their current installed base, and 2) restructure their fractured development process for new products around a product czar. Maybe it’s too late…
